Anything for Golf
Golfsmith is a national sports retailer, providing anything and everything one could need for golf. Preacher was tapped to develop a new :15 TV campaign that embraced the fact that no matter the ups and downs, it's the challenge of golf that keeps us coming back for more.
Enter the Voice of Reason, the ever-present, omniscient embodiment of golf that chides you, encourages you, and occasionally even offers a solution to your woes, easily found at a nearby Golfsmith.
This Is the Round.
In addition to the hard-working :15s, we produced a :60 brand spot, a longer form platform for our Voice of Reason.
We had the opportunity to extend the campaign through print and in-store design, furthering the reach of the Voice of Reason, and Anything for Golf.